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HBL launches pioneering agriculture services

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News Desk

HBL launched a new company in Burewala on Monday, according to a presser by the bank.

SBP Deputy Governor Dr Inayat Hussain while speaking on the occasion as chief guest described it a significant step in the realm of agricultural development and food security in Pakistan.

Speaking on the occasion HBL Chairman Sultan Ali Allana said, “We have been actively pursuing programmes and introducing solutions for the growth and progress of the agricultural sector since the privatization of the bank in 2004.

He said that HBL Group stands as the single largest institutional provider of financial services for this segment of the economy directly impacting over 350,000 farmers.

With the launch of HBL Zarai Services, he said: “We will be able to host advisory and input services along with offtake and warehousing right at the farmers’ doorstep through deras – dedicated distribution and service centers etched among the heart of the farmlands thus ensuring food security and income enhancement for the farming communities throughout the country.”

By providing access to essential resources and expertise, HBL Zarai Services aims to empower farmers and enhance productivity, efficiency, and profitability throughout the agriculture value chain.

With a focus on sustainability and environmental stewardship, the new service seeks to promote responsible agricultural practices that ensure the long-term viability of farming communities and natural resources.

Muhammad Aurangzeb, President & CEO of HBL, emphasized the bank’s dedication to sustainability.

“Pakistan’s agricultural landscape stands at a critical juncture. While agriculture remains the backbone of our economy, its potential to drive growth and prosperity has yet to be fully realized.

“HBL has long recognized the mutual relationship between economic progress, social development, and a thriving agricultural economy. HBL Zarai Services emerges as a beacon of hope, signaling our commitment to fostering positive change and promoting food security across the nation.”

HBL Zarai Services CEO Amer Aziz stated, “This unique venture positions HBL to play a leading role in improving value chains across every economically significant sector, thus fostering sustainable agricultural practices and promoting food security nationwide.

The prime values that HBL Zarai holds will remain to raise farm yields and empower farmers by increasing their income levels. We will be guided by our vision of ‘We are who we serve’.”

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