Spotify launches new program featuring a G-B artist

Spotify's Radar

With an exclusive Radar Pakistan mini-documentary, Hassan Raheem sheds light on various aspects of his life including his rise to global stardom

News Desk

Islamabad, Oct 20: Pop singer and songwriter Hasan Raheem — hailing from Gilgit-Baltistan — has become the first featured artist in Spotify’s documentary in Pakistan.

Spotify’s Radar programme exclusively focuses on helping emerging artists reach the next stage in their careers by paving their way to find global fandom, according to a statement released by the global audio streaming platform on Thursday.

By launching Hassan Raheem, who hails from Gilgit-Baltistan, as the first artist to be part of its Radar programme in Pakistan, Spotify is shedding light on his talent as one of the rising vocal stars in the country.

Through Radar, Spotify follows Raheem in a bespoke mini-documentary that gets up close and personal with him, showing his fans a side of the artist, they have never seen before.

“This is a closer look into my life. About how I started my musical journey, about my friends, about the people I work with and especially my main support, that’s my family,” says Raheem in the opening scene of the teaser of Spotify Radar’s mini-documentary as he introduces his fellow musicians, who have assisted him in bringing his music to life.

He also talks about his debut album and gives a virtual tour of his native home that concludes with a heartwarming interaction between him and his mother.

Hassan expressed his excitement about joining Radar, saying: “It all started with me posting a song almost three years ago on Spotify and here we are! I’m truly blessed and honoured to be the first Radar artist in Pakistan.”

About the future prospects, Raheem says, “I’m excited to see how Pakistani music will evolve with programs like Radar and how it will elevate more artists from our country. Thank you to everyone who’s been a part of this journey, you know that I truly love you all!”

Celebrating one year in Pakistan earlier this year, Spotify shared music trends and data according to which Raheem had conquered Spotify’s top lists locally.

The indie musician, who started his musical career in 2018, was among the top most-streamed artists and had three of his songs, Joona, Aisay Kaisay and Aarzu, topping Spotify’s most-streamed local songs list.

“We are thrilled to have Hassan Raheem as our first Radar artist for Pakistan. He continues to be an inspiration for up-and-coming talents, and Spotify Radar gives the opportunity to artists like Hassan to find and connect with a newer and wider audience, globally,” said Khan FM, Spotify’s Artist & Label Partnerships Manager for Pakistan, Sri Lanka and Bangladesh.

As part of the Radar program, Raheem will receive on and off-platform marketing and promotional support, including billboard placements across Pakistan and the inclusion of his track, “Joona“, on the RADAR Pakistan playlist. In addition, Spotify will also be supporting his debut album launch later this year, the statement concluded.

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