Pakistani media’s existential crisis
Pakistan’s media has been grappling with an existential crisis in recent years, with critical areas going from bad to worse. This includes a staggering two-fifths of media jobs — 8,000 out of 20,000 — being wiped out, partly because of lifeline public sector advertising having shrunk by over half, and a squeezed media economy that is drying up even private sector advertising.
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